Refine + Conquer is here to support your website and communications needs.
Writing Website Content Requires Teamwork: a Little Give, a Little Take from Each of Us.
In the business of building a brand and creating clear website copy, you and I must both do some heavy lifting. When we begin the first phase of a new project, I will warn you that things will feel harder before they get better. But, the confidence you will feel once your digital presence premieres, makes it all worthwhile.
As a new client, you may state, “I don’t know anything about writing or websites, so I trust you to do this for me.”
“Yes,” I’ll explain, “but I will need something from you as well. My job is to represent your work in an authentic manner. Your website visitors need to get a “feel” for who you are and how you can help them.”
In the end, fictionalizing or “guesstimating” your business personality will not help you achieve your goals. Attracting well-aligned customers requires building an honest digital representation of your work and business character.
HOw I support you in Writing your content
My process includes evaluating your past work and success, researching your competition and audience(s), and writing your brand articulation (or brand platform.)
To do so, I must learn about your experience and research your business and industry.
What do you offer your clients?
How do you deliver?
Do you have a bio and resume I can review?
Further, I’ll ask you complete worksheets which include questions about your business.
In the meantime, I’ll evaluate your business competition and look over your current website content or business materials.
Once you complete your “homework” and I complete my evaluation, I’ll begin to feel in the “know” and will be able to offer suggestions for next steps in our process.
As I learn more, I will feel more comfortable with your “business language.” I will draft a formal brand evaluation, create a brand articulation, and write website content that effectively represents your work and is tailored to your target audience(s).
Then, we will rinse and repeat. You will review, we will both edit and I will revise to make sure you feel confident with what we are about to put out in the world.
Until... Voila, your website is ready to go live!
Once your approved digital business presence is ready, you will feel more comfortable moving your business forward, Your new website will help you better connect with like-minded clients. It will act as your business headquarters, a true representation of your mission and the problem your business solves.
in the end: You’ll get An Organized and Attractive website project
Though the brand creation and writing process can be demanding, teamwork is a necessary component of our work together. I may be the writer, but your work is my inspiration:) Check out how I’ve helped other small businesses bring their originality to life!
Are you ready to talk about launching your goals?
Contact me and we will discuss options.
The world awaits your next steps!