The Foundation
Refine + Conquer offers Website Content and Sales Copywriting services for any stage of Business or organization growth.
Whether you are beginning a new project, want to refresh an established organization’s digital presence, or seek continued growth support, Refine + Conquer will meet you where you are to assess, strategize, and creatively implement your vision.
The Refine + Conquer content writing process moves your team (no matter the size) through three steps to ensure brand clarity, develop effective and engaging content, and provide you with targeted and appealing copy to optimize community engagement.
Step One
Your Brand
Brand Audit (5 pages+ digital document)
Evaluate your business or organization at your current stage, the competitors or like-minded groups, and audience(s)
Develop or fine-tune your mission, goals, and voice
Create a detailed description of your target audience(s) and methods to help you reach them
Logo Consult: 1 hour graphic design consultation to refresh or create your logo files and usage*
Bio + Story:
Professional bio and business or organization description
Your business story, your “why” to connect and attract potential clients
Step two
Your Website
Website Content:
4 Pages of Website Content (Home, About, Services, Testimonials/Client Reviews + Bonus FREE Contact Page Add On)
Digital Image and Link Placement: choose photos/images, implement layout, and integrate links
Client testimonials/feedback survey creation and implementation
Optional* website builder integration of content and image placement (charges apply if this option is chosen)
Martech Consult: Martech website integration services (email list builder/opt-in form, scheduling software, newsletter integration)
Step three
Your Communications
Communications:
Build a Blog Project and 3 month Blog Calendar
2 Blog Posts : 2 growth oriented, story centered blog posts
Email newsletter and news updates software integration
Email “opt in form” embed on your website, list imports into a communication software system
Short form sales page for a featured offer or list of services in an engaging, fully designed, ready to use (print and digital) PDF for use as a website landing page or sales flyer.
Long form sales page for a service package, a special event, or limited time offer in an engaging, fully designed, ready to use (print and digital) PDF for use as a website landing page or sales flyer.
Email funnel copy (3-5 emails) to connect with potential clients who want what you are offering
Price is to be determined by the client’s stage and needs.
*payment plans available